About the project

Details

Client: Volkswagen Academy (VW GoA)
Year: 2024

Live Event | Post-Event Challenge

The PowerPlay Arcade "ID.4 Live Trivia" program masterfully blended nostalgia with interactive engagement, featuring live trivia and VW-themed questions inspired by classic and modern video games and game shows. The program was designed to immerse dealer personnel in unique, game-inspired scenarios that made learning about electric vehicles both entertaining and informative.

We aimed to equip dealership staff with engaging fun facts and essential knowledge to confidently address customer questions about owning an electric vehicle (EV). The trivia experience featured dynamic elements such as spontaneous question reveals, question polls, and point allocations. This approach not only enhanced staff expertise but also boosted their ability to effectively communicate EV benefits to customers.

ID.4 Live Trivia Event